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We are living in the mass media world. the world has lots of omission, concealment and strategy etc. If we enter the world without preparation, apparently we are gonna be a passive person. Media is that much danger. If so, Edward berneys is the person that used media with certain preparation. He is the father of spin. He is known as the beginning. He made women smoke. He used the phrase "Torches of Liberty Brigade". Just he changed our conventional wisdom to new one. Bacon and egg are also Bernays's work. Demagogy, PR and propaganda are the ways that are influenced by Edward berneys. As we know, Nazi also is influenced. Spin is a danger thing. It is too difficult to use rightly. So PR is danger. We always take the PR without thinking. As good meaning, PR is the persuasion. But actually this is the sway. Under the sway of PR, we purchase products. We need to see sense.